I’m a great believer that a space should reflect who you are, and encompass the things that you love and make you tick…
Jo Carmichael Interior Designer & Stylist

Jo Carmichael Interior Designer & Stylist

I draw from an extensive background in interior styling and interior home concepts for magazines. Creating relevant and engaging material for a range of audiences has honed my skills in identifying the unique needs of individuals.

My approach is to work closely with my clients.

I will work closely with you to identify what you are seeking, and how we can make it happen. I will listen to what you love and the needs for each space. What I enjoy the most is helping you to harness the confidence in your style and make you feel proud of it.

Textiles, texture, colour balance and melding old with new are my favourite avenues to work with, and this is where we will start …

Let’s make some great inspirational spaces together.

A bit about me.


Fresh from studying textiles at Brunel University, England and working in a textile studio, I soon realised there was more to life than a conveyor belt of commercial fabric designs. Work experience at British Homes & Gardens not only incited my passion for interiors, it also showed me what London was really made of.

It was a fast, creative and exciting time for me as budgets grew and empty location houses became more available – yes complete empty houses to hire and decorate, heaven! I learnt fast about managing teams of painters, set builders, floor layers, soft-furnishing makers, art directors, photographers, writers, stylists and my in-house team, as well as editing and pitching feature ideas. Everything had to be commissioned and organised to come together for shoot days and then all be returned, taken down, credited and written about for fourteen features a month. I still pinch myself recapping the amazing opportunities I had to create inspirational room after room with London shops and industries at my door, and the pleasure of working alongside some of the most creative stylists, photographers and writers in the London magazine world.

After years of working for several magazines including Ideal Home, BBC Good Homes and British Homes & Gardens, I was seeking a break to refresh and inspire. I thought a small sabbatical to the other side of the world would do the trick. In fact, it became just too tempting to stay on, on the other side of the world …


In Australia, I established a freelance business and engaged in all tiers of styling, such as food prepping for Donna Hay, Marie Claire, and Vogue Entertaining & Travel, producing the Ray Morris make-up team for L’Oréal Fashion week, and sourcing the most incredible yacht locations for a Conde Nast traveller fashion shoot.

I worked for magazines including Vogue Living, Australian House & Garden, Home Beautiful, Real Living, Instyle, Marie Claire and Notebook; large advertising productions for companies such as Domayne, Jamie Durie and Lindt Chocolate. Adapting each different client’s approach and style to get their message across successfully was a creative challenge, which I enjoyed.


And, finally, I arrived at my new home, on the West Coast. I am often asked ‘why WA?’, and I simply answer, ‘It’s magic’. It really is. Perth, Fremantle, has become my real home, a place for my family and a place to explore. (It’s also the hometown of my lovely husband.)

While continuing to work with a large range of clients including architects, interior designers and creatives, and pitching features to leading homes and design magazines, I established the blog, Style and Focus, with photographer Jody D’Arcy to showcase the local creative community.

With several successful renovations under my belt, my natural progression was to move into decorating and home interior design – to draw from everything I have learned over the years, to bring personality into people’s homes.

Texture Tone Design was born.

I now create a balance between interior design, decorating and styling for homes, businesses, designers or brands.

Jo Carmichael

Founder of Texture Tone Design.